GE Accounting Services
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Precision. Performance. Profit

GE Accounting Services works alongside founders, business owners and investors to build smarter, more profitable businesses. From seamless company formation and robust tax compliance to forward looking advisory. We provide the strategic financial leadership you need to scale with confidence.

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16+ years in finance &
accounting leadership
Chartered Accountant CA ANZ
Erina Wu
FOUNDER

Erina Wu

Founder & Chartered Accountant [Add LinkedIn URL]

Chartered Accountant (CA)  |  16+ Years of Finance & Accounting Leadership  |  Multi-Entity Financial Stewardship  |  Governance, Risk & Compliance  |  Treasury & Cashflow Management  |  Business Budgeting & Planning  |  Process Optimisation & Digital Transformation

Core Services

SERVICES

Business Formation & Startup Launch

Capturing founders at the very start of their journey — so your practice becomes a foundational growth partner, not just a tax processor.

Company Incorporation & Structuring — Companies Office registration plus advice on the optimal entity (company, partnership or trust) to protect personal wealth.
Entity Tax Registration — Setup of the new business's IRD number, employer PAYE registration and GST activation.
Tech Stack Implementation — A modern cloud accounting ecosystem from day one for clean data and room to scale.

Comprehensive Tax & IRD Compliance

Accurate, on-time compliance so nothing is left to chance with Inland Revenue.

Corporate & Personal Income Tax — Company (IR4), trust (IR6) and individual (IR3) returns, backed by compliant financial statements.
GST & FBT Management — Regular GST returns and Fringe Benefit Tax calculations, handled accurately.
Provisional Tax Strategy — Forecasting and tax pooling to minimise late-payment penalties and UOMI.
IRD Representation & Resolution — Managing audits, overdue returns and installment or penalty negotiations with Inland Revenue.

Dynamic SME Advisory

Forward-looking advice for owners who want more than a once-a-year tax return.

Strategic Leadership — Real-time KPI dashboards and board-level reporting, without a full-time executive cost.
Cash Flow & Forecasting — Rigorous financial models to project income, manage capital and guide scalable growth.
Business Valuation & Exit Strategy — Appraisals to secure funding, facilitate buyouts, or prepare for a future sale.

Operational Support Services

The day-to-day handled reliably, so your ledger and your people are always taken care of.

Managed Payroll & Employer Taxes — End-to-end payroll, KiwiSaver, ESCT and automated payday filing.
Cloud Ecosystem & Bookkeeping — High-level management bookkeeping for real-time ledger accuracy.
SME Advisory

Dynamic financial insights, strategic cash flow forecasting and planning tailored for business growth.

16+ yrs

Of finance and accounting leadership experience.

Cloud

Real-time reporting and workflow automation powered by Xero.

Direct

Access to your accountant — personal, responsive and dedicated.

Ready to simplify your accounting?

Book a free, no-obligation consultation and see how GE Accounting Services can support your business.

Get In Touch
GE Accounting Services

Chartered Accounting Services

Auckland, New Zealand

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CONTACT info@geanz.co.nz
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